Pure Nordic
At Radiance Realm, where reverence for authenticity, elemental beauty, and conscious living defines our essence, we are proud to have RUA as part of our collection—a brand whose quiet power and uncompromising character echo our own values; Kristina Dunn’s visionary formulations are not merely evocative, they are a masterful expression of what it means to create with soul, and we are honored to play a part in sharing her artistry with the world, allowing more to experience the profound depth and grace of true Nordic ritual.
In a landscape where beauty trends shift faster than the seasons, RUA stands apart-anchored not by fleeting novelty, but by a deep respect for nature, skin health, and integrity. Founded by award-winning natural skincare formulator Kristina Dunn, RUA is the expression of a lifelong devotion to beauty rooted in tradition, science, and the wild purity of the Nordic landscape—a true Norwegian less-is-more skincare routine.
Kristina brings both a sustainable perspective and local intuition into her formulations. With a background in electronic music, her work with RUA is shaped by an appreciation for rhythm-of nature, of the body, and of balance. She approaches formulation not simply as chemistry, but as a craft: a careful layering of actives, textures, and energetics that nourish skin and spirit alike.
RUA’s skincare philosophy is grounded in hydration, barrier support, anti-inflammation, and ingredient synergy. Each product is developed in-house, in their CO-neutral lab, with purpose and precision, using sustainably sourced actives from the Nordic region and beyond. At the heart of the line is a reverence for resilient plants-those that thrive in extreme conditions and pass on their protective, restorative powers to the skin.
A cornerstone of this purity is the water in their hydrophilic formulas. Unlike most skincare brands that use deionized water, RUA formulates with a sustainably sourced by-product of sea salt production-pure distilled Norwegian sea water, collected from the Norwegian Sea on an island off the west coast of Norway. This microplastic-free water is both functional and environmentally sound for the skin. It represents a closed-loop, circular approach, capturing the essence of Norway’s rugged coastline and contributing to cleaner beauty without compromise.
RUA is true clean beauty.
Among the most potent ingredients featured across RUA’s range are Swedish plant stem cells, which help support the skin’s natural renewal processes and restore vitality at a cellular level.
Others include alpine willowherb, harvested from high-altitude meadows, which offers powerful anti-inflammatory benefits-especially for irritated or acne-prone skin. Additionally, a blackhead buster! Arctic blackcurrant—known in Norway as solbar, or “sun berry”-and Arctic cranberry are rich in antioxidants, natural vitamin C, and essential fatty acids, helping to protect and restore the skin’s barrier.
The formulations also include Norwegian sea kelp, rich in minerals and antioxidants that help hydrate, detoxify, soothe, and strengthen the skin-creating a cocoon-like protector. Elderberry, a revered botanical in both European and Native American medicine, is included for its immune-boosting and calming effects on the skin. Blueberries, chokeberries, rosehip, and amla bring further skin-boosting plant power, including natural vitamin A (nature’s retinol).
Kristina’s formulations extend beyond the local landscape, thoughtfully incorporating botanicals like Japanese camellia oil-an age-old beauty secret prized for its featherlight texture and deep moisturizing qualities-and Swedish oat, milk thistle, known for calming reactive or sensitive skin. Even the Mist Norwegian Sea Silk, infused with wild Norwegian sea water and tremella mushroom (a plant-based hyaluronic acid that binds water 500 times more effectively than synthetic HA), reflects the harmony of Nordic roots and global wisdom.
From the minimalist super duo Hydrate Elixir and Soothe Softening Serum, to the multi-tasking Remove Cleanser, every product in this Scandi-line reflects Kristina’s commitment to high-performance, skin-compatible formulations. Texture, scent, and absorption are all finely tuned, creating a sensorial experience that enhances rather than overwhelms. These are not products designed for the shelf-they’re meant to be used, felt, and loved.
More than skincare, RUA is a return to clarity: to fewer steps, better ingredients, and a slower, more attuned way of caring for the skin-and Mother Earth. Kristina’s vision is not to promise perfection, but to support the skin in doing what it does best—repairing, renewing, and radiating health when given the right synergy of ingredients.
In a world saturated with options, RUA invites you to pare back. To go deeper. And to trust in the intelligence of nature, translated through the hands of a formulator who understands that beauty, like the North itself, is both quiet and profound.
